Email marketing is an old, efficient, and affordable marketing method all over the world. But today, WhatsApp is trying to compete with emails. Whatsapp marketing is offering higher delivery rates and higher open rates (70%) at an affordable price.
We can’t say, email marketing is dying because WhatsApp also has lots of cons. Through WhatsApp, we can’t send any type of email to any type of customer. WhatsApp has strict rules and regulations to protect users’ information.
Also, if we discuss other online marketing methods, they all require a higher amount to spend and offer less results. For example, SEO is a long process that can be impacted by Google’s new update, and advertisement is too expensive.
So, we are discussing the top 10 email Marketing software that we found in 2023 to streamline your email marketing process. All tools have top-notch ratings, tons of features, API interaction, and cost-effective. Let’s find out
What is meant by the best Email Marketing Software?
Email marketing platforms provide an environment to create, send, automate, maintain, and monitor your emails. Looking for the best email Marketing software can improve your ROI, sales, and leads. When we talk about, What makes email marketing software the “best” can vary depending on individual or business needs, but there are some common criteria:
Easy to use: When we are setting up our email marketing campaign and we are not able to find the feature that is required. The tool should be easy to use and offer features like drag and drop, one-click integration, upload files easily, automated emails, and easy-to-find features.
Automation: The platform should have features like workflow automation, scheduling, data collection, and triggered sends to automate email marketing campaigns. These features help to save your time in email marketing.
Third-Party Integrations: There are many features offered by the email platform that we require to integrate into the platform. Third-party integration like payment, customer relationship management (CRM) systems, e-commerce software, and other marketing tools.
Data Analytics: look out for the data analytic feature to track email campaign performance, including open rates, click-through rates, conversion rates, and other key metrics.
Customer Support: Even if you become an expert in using the new email marketing service, there might be times when you need assistance. It’s important to pick a provider with a friendly and available customer support team that you can rely on when you have questions or issues.
Audience Segmentation: Personalization helps to improve your overall marketing campaign. You can segment your audience based on click rate, age, geography, purpose, and work type.
Top 10 Email Automation Platforms
After analyzing different email automation tools, we came up with a few important tools that have the best rating, best support, and best service.
Mailchimp is a market leader with over 12 million users. They have an overall average rating of 4.4 out of 5 on different review platforms like Gartner, Getaap, G2, Capterra, etc. They are offering the best services in the market at an affordable price.
The platform is a widely recognized marketing platform because of its “forever free” plan for users with less than 2,000 subscribers. Mailchimp provides a user-friendly drag-and-drop editor and a variety of email templates suitable for different business needs.
The platform is easy to use and offers a variety of tools including a free website builder, online stores, appointment scheduling, domain services, landing pages, social media advertising, and even a mailing service for postcards.
Pros & Cons
|Only 5 users can access in free account price gets higher after 2,000 emails sent||Only 5 users can access in free accountThe price gets higher after 2,000 emails sent|
Mailchimp’s essential plan starts from 4.60 $ per month. This plan offers 5000 monthly email sends.
Constant Contact is another fastest growing email marketing platform not just because of affordability but its quality features. The platform is easy to use and offers all email automation features including email templates, managing email lists, audience segmentation, marketing calendars, and more.
Each account offers an A/B testing feature with data analytics and tracking function. You can create email templates, surveys & polls, coupon offers, infographics, drip campaigns, and others.
The best part of this platform is their contact support. They offer multichannel customer support including email, ticket, live chat, and phone support. You do not need to worry about the small issue you are facing.
Pros & Cons
|Quality service at an affordable price AI to make a better campaign Management option Multichannel customer support||Have limited access to users Only subject line A/B testing|
You can set up your email marketing campaign with their minimum plan of 990 INR per month. You can expect an average fee of $0.002 USD per email sent.
Zoho is doing stunning work in improving its email marketing platform called Zoho campaign. This can be a great CRM tool for all types of small businesses that offer integration, HR management, content management, and others at an affordable price.
You can use a drag-and-drop editor to create email different email designs for your business. The tool offers various automation and tracking features to improve your email marketing campaign. They offer pre-designed templates, automated org-level segmentation, email polls, A/B testing, and third-party integration.
Pros & Cons
|Customized email templates Drag-and-drop editorMakeup to 5 business email addresses to 2,000 contacts free email sending||Have access to only 5 users Need to pay after the free account limit reaches|
Their pricing starts at an affordable 180 rupees per month. With this plan, they offer unlimited emails to 500 contacts.
Mailerlite email marketing software is a good option for all kinds of business. It has over 1.4 lakhs of paid customer base worldwide with an average rating of 4.5 out of 5.
You can use it if you want to set up email automation for an e-commerce store, small business, service page, or newsletter subscription. You get free email templates and a drag-and-drop editor to create emails from in one place.
The free version of Mailerlite provides an option to send 1000 emails for free with enough customization options.
Pros & Cons
|Unlimited email with the paid version send email to 1,000 contacts for free easy integration with the website||not have access to the email template in the free versionHTML editor is also available but at the highest tier|
Their paid plan offers unlimited monthly emails to 500 contacts at a 9$ price. They offer 3-user access with 24/7 support.
Drip is an email automation software that you can integrate with more than 150 software to set up automated email marketing campaigns. Drip software gets a rating of 4.7 stars out of 5 from Forbes.
You can use this software to set up email and SMS marketing for your business. It offers pre-built templates, email designs, A/B testing, customer segmentation, free migration, and other features.
There is only a 14-day trial option available without any credit card required. You can send unlimited emails with its paid version but only to limited people.
Pros & Cons
|14-day free trial optioned unlimited emails with the paid versions integration Specially designed for e-commerce store||Cons|
|14-day free trial optionSend unlimited emails with the paid versionEasy integration Specially designed for e-commerce store||Not have access to the email template in the free versionHTML editor is also available but at the highest tier|
Their minimum pricing starts at 39$ per month and offers unlimited emails to 2,500 contacts. The price increases as per demand.
Moosand email automation software is one of the great platforms to automate, manage, maintain, and monitor your emails. The platform is trusted by major brands like TEDx, domino’s, Gucci, etc.
The tool is a cost-effective solution for setting up an email marketing campaign. It provides a variety of features like an automation tool, email list building, landing page creation, AI, pre-built templates, and data analytics.
The free version of the tool is available for 30 days and offer some mind-blowing feature like data analytics, customer segmentation, email design for different needs, and more.
Pros & Cons
|30 days of free trial optioned unlimited emails for free all of our features for free trusted and better support||SMTP is not available for free 5 users can use it without an Enterprise account|
Their starter plan starts from 9$ per month and offers unlimited email service to 500 contacts with all features. The price increases based on users.
For the last 20 years, the Campaigner email marketing tool has continuously improved its platform, service, and support. They have more than 20 years of experience with 95% of customer satisfaction level.
The company is based in Canada and offers all email automation features. You can set up your email marketing campaign by adding things like A/B testing, audience segmentation, scheduling, popups, landing pages, and workflow automation.
With Campaigner, you can send personalized emails to different groups of people based on their behavior and what they have bought, automatically.
Pros & Cons
|20+ years of experience Email automation and segmentationAll-in-one marketing solution 24/7 customer support team||Credit card required with free planExpansive than other platform|
They offer a 30-day free plan to use that you can cancel anytime. Their starter plan is available at 59$ per month to send emails to 5,000 customers.
In the list of our best email marketing software, Brevo email automation software is another great tool that offers an all-in-one marketing solution at once. You can set up different marketing campaigns including email, WhatsApp, SMS, Facebook ads, and signup forms.
You can also evaluate your sales performance such as sales, leads, click rate, open rate, and more. With its paid feature, you can send as many emails as you want.
Bravo also provides features common to email marketing tools, like split testing for subject lines and content, automation to send emails at the optimal time for your audience, and a workflow editor to design customer journeys.
Brevo’s free version offers 300 emails per day, customizable templates, a drag-and-drop editor, and a WhatsApp campaign.
Pros & Cons
|Expensive than others limited features for free||Expensive than othersOffer limited features for free|
You can start your email marketing journey with their starter of 1575 rupees per month. This plan offers 20,000 emails per month.
Another interesting email marketing tool is Sendgrid. The platform is trusted by more than 80000 users including Airbnb, Uber, Spotify, glassdoor, and others. This platform offers a variety of features for developers and marketers.
For developers, they offer features like API, SMTP relay, data analytics, pre-built templates, and others. You can integrate their email API instantly into your app and website.
For marketers, the platform offers a variety of features at an affordable price. Their free version offers all-important features including A/B testing, segmentation, pre-built templates, automation, and more.
Pros & Cons
|Best for developers and marketersStore up to 2,000 contacts and send up to 6,000 emails/mo for free support for all users-in-one email marketing solution at an affordable price||No automation available with their medium price Expert support not applicable in free|
They offer a free plan without any credit card information. Their basic plan starts at 15$ per month and increases as per your purpose. The basic plan offers 15000 emails per month to 5000 contacts.
Hubspot is another great platform for email marketing with an average rating of 4.5 out of 5 as per different review websites. It is a widely used CRM software for your marketing, sales, content management, and customer service.
They offer management, monitoring, and integration software in one platform. This includes content management, social media marketing, email marketing, converting leads, and more. You can see the platform is user-friendly and have tons of feature for email marketing.
Their email marketing software is free forever, but if you want to access more marketing features then you need to pay.
Pros & Cons
|All-in-one email marketing solution Have strong brand Sent email to 500 emails for freeAble to track the user journey||The free plan is just for a limited timeNot a specialist in email marketing|
They offer different plans to enterprises and individuals. The individual pricing starts from 18$ per month and offers lots of marketing features.
Get help from Mailderday for All Email Marketing Needs
Mailerday is here to fulfill all your email marketing campaigns. They will help you in setting up an email marketing campaign for your business need. We offer the best email marketing services like email verification, bulletproof VPS, SMTP service, and a dedicated server to ensure seamless communication.
Configuring SPF, MX, DNS, and DKIM to authenticate emails for a secure and efficient communication environment. With our DMCA-ignored VPS, you can enjoy sending bulk emails without worrying about abuse-related issues. You can check out our service on the website.
- 24/7 support from live chat, phone support, and email.
- Complete transparency
- Cost-effective Solution
- 24/7/365 monitoring
- Guaranteed Privacy
After researching too much, we found these 10 Email automation software in 2023. From these 10 software, there are many tools freely available for small businesses, bloggers, small marketing campaigns, and others. Hubspot is a free tool with a limited email marketing feature. There are affordable tools like Zoho, MailChimp, and SendGrid that offer the top-notch email marketing service. Tools like Constant Contact and Champaigner are a bit expensive but offers great email marketing feature. In the market, more email marketing tools are available that you can choose from.
Frequently Asked Questions
Email marketing services and software make it easier to manage your email marketing. They come with various features such as automation, sending emails, tracking, and analytics. They also work with other tools like marketing and sales software to help you run effective email campaigns.
Email marketing software is available in a variety of plans as per your email marketing purpose. Some are free but with limits on how much you can send, while others might cost you around INR 415 to INR 1000 per month. On average, they can handle up to 500 contacts for email marketing.
Many email automation tools include built-in features to help users comply with email marketing regulations, such as GDPR or CAN-SPAM. These features often include options for opt-in/opt-out management, unsubscribe links, and data protection measures.
Email marketing includes various strategies beyond promotions and newsletters. You can send surveys for data collection, welcome emails, lead nurturing emails, milestone emails, re-engagement emails, and transactional emails.