17 Key Email Deliverability Statistics to Know For 2024

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Email Deliverability Statics 2024
Apr 1, 2024

Delivery of your emails widely depends on the content, strategy, and domain reputation. If you are assuming, my email marketing campaign showing good results then you must compare it with average Email Deliverability statistic.

These email states will help you to understand the performance and ROI of the email marketing campaign.

Your ROI will decide the success of your email campaign. There are many key metrics an email marketer tracks to improve an email campaign like bounce rate, click rate, open rate, and others.

Look Also: SMTP Server: A Guide to Understanding Email Communication

How do we collect the statistic?

Mailerday is an email marketing company and our team regularly learns new things. We are updated with industry upsights, average delivery rates, and things to improve email campaigns.

We collect these pieces of information from research papers, trusted websites like Statista, survey results, and more.

If you do not know about email delivery and how to calculate it, then you should read about it first. Our commitment is to provide reliable and trusted email deliverability states. Let’s understand

30 Email deliverability Statistics

We will divide these states into different situations. The following email delivery states are collected from reliable sources to understand different results.

1. The global email deliverability market was USD 894.91 million in 2021 which is projected to reach USD 2018.11 million by 2031. This reflects an 8.47% CAGR growing demand for effective email communication solutions. (Source: Business Research insight)

2. In 2023, the average email deliverability rate globally stood at 85.7%. If you have an above 95% delivery rate then it is considered a good email delivery.

3. A 0.8% spam inbox delivery rate is considered as good to enjoy higher delivery and maintain domain reputation.

4. According to 61% of marketers, enhancing email deliverability remains a significant challenge.

5. 14.3% of emails fail to reach the intended inbox, with 6.3% ending up in spam folders and 8% remaining undelivered.

6. Decreased in spam email delivery in 2023 in comparison to 2022. 45.6% of global emails are counted as spam in 2023, down from 49% in 2022. 

7. 91% of email marketers use email delivery automation for the timely delivery of emails. (Source: Click here)

8. North America boasts the highest global deliverability rate at 87.9%. The UK and Australia exhibit exceptional country-wise deliverability rates, reaching 98.8% and 98.7%, respectively.

9. Trends are shifting towards personalized emails. 80% of people suggest that personal emails influence more to take action.

10. Certain words, phrases, or elements affect the delivery of your email. Your words 100% affect the delivery of emails.

11. Email delivery frequency can be changed based on the nature of the email. Almost 61% of customers want to receive promotional emails weekly. (Source: Marketingsherpa)

12. Thursdays see the highest email activity at 18%, followed closely by Tuesdays (17%) and Wednesdays (16%). (Source: Mailchimp)

13. Marketers typically contact their clients 2-3 times per month (32%), followed by 4-6 times (19%), once (17%), and 6+ times (16%). (source: Getresponse)

14. Companies are adopting AI more. As per recent stats, 43% of professionals said generative AI is more helpful in creating emails.

15. Almost, 11.1% of emails never reach the inbox due to deliverability issues. (Source: Email tool tester)

16. Based on different email marketing platforms, the average hard bounce rate is near about 0.47 – 0.48% for email marketing.

17. Research indicates that a positive domain reputation is more helpful in the successful delivery of your email. (Source: Return Path).


We hope these data points will help you to understand more about email marketing. You can also get help from these email stats to optimize your email marketing campaign. The data may be changed based on industry, strategy, content intent, domain reputation, IP address, and many other things.